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Which kind of incentive program are you looking for?

Employee Engagement Program

Great employees deserve to be encouraged, motivated and rewarded. When it's time to reward the winners in your company, look no further than the award winners in the Sony Incentives Program: an array of inspiring products. And your reward? Happy and inspired employees.

Tips for a successful
Employee Engagement Program ›

Consumer Experience Program

To retain and inspire long-lasting customer loyalty, offer your customers the kind of rewards they truly deserve. The Sony Incentives Program includes a range of truly distinctive products that they can experience for years to come. Because when you reward your customers, they reward you right back.

Tips for a successful
Consumer Experience Program ›


Employee Engagement Program

Although there's no set formula for employee recognition programs, here are some suggestions to help you start one in your company:

Attendance
Programs

Compel and motivate employees to come to
work every day.

Safety
Programs

Reinforce a work culture
where the well-being of employees comes first.

Peer Recognition
Programs

Let co-workers choose the top performers in their peer group.

Employee
Recommendation
Programs

Allow all employees to participate equally in
improving the company.

Training Tie-in
Programs

Encourage new learning
and education at seminars
and conferences.

Morale Booster
Programs

Build morale and encourage camaraderie at the end of the year or each quarter.


Budget

According to the National Association for Employee Recognition, there is no budget standard. It all depends on your company. Determine your budget after assessing what other companies in your industry spend.



Award Selection

No matter the position an employee holds, he or she wants recognition for a job well done. Keep these tips in mind for selecting the right rewards:

Make them relevant.
Don't waste your investment on rewards that aren't meaningful to employees. Instead, find out what they really want and appreciate. For instance, your millennial new hire has different tastes than your seasoned, baby boomer employee.

Customize your rewards.
Different employees have different work and home demands, and unique lifestyles. Consider the big picture so you can choose awards appropriately.

Choose quality rewards.
Select sought-after rewards that have the same appeal across all employee groups, from senior management to front-line employees.

Get off to the right start by offering the Sony Incentives Program – a flexible, turnkey system that combines the motivational power of Sony electronics with the ability to customize incentive programs on demand. Whether it's the senior manager or the front-desk employee, Sony's cutting-edge electronics appeal to all demographics. And that's a reward in itself.


Consumer Experience Program

You can give customers an unforgettable promotional experience with a little advance planning. Consider these options for consumer programs:

Contests and
Sweepstakes

Build excitement and
recognize loyal customers.

Loyalty
Programs

Reward frequent buyers by awarding points to be redeemed for merchandise.

Packaging
Promotions

Provide immediate incentives to consumers at the point of purchase.

Online
Incentives

Offer attractive rewards to reinforce online buying.

Frequency
Programs

Encourages repeat buyers to stay loyal.


Budget

Use about 20% of your anticipated incremental sales but also look to your past promotional efforts to establish a benchmark. This is the typical breakdown of an incentive budget:

Reward           65-70%
Promotion       15-20%
Administration  5-15%



Award Selection

The success of your incentive program ultimately lies in the appeal of the awards. Here are some guidelines for choosing the right ones:

Know your target.
Are they baby boomers or millenials? Families or singles? The biggest pitfall in a promotion is offering an item that doesn't resonate with the group.

Appeal to diverse lifestyles.
Choose popular, family-friendly items that have a broad appeal to many people.

choose high-value awards.
For a short-term incentive program, luxurious awards generate a greater response.

Get off to the right start by offering the Sony Incentives Program – a flexible, turnkey system that combines the motivational power of Sony electronics with the ability to customize incentive programs on demand. Whether it's affluent families or the hard-to-please Gen-Y audience, Sony's cutting-edge electronics appeal to all demographics. And that's a reward in itself.